According to recently published the economic newspaper Cinco Dias, during some internal meetings recently, Alierta asked executives that increase revenues by 2012 to reach a turnover of 70,000 million, i.e. an increase of 14 billion, that it would be more than what was promised to investors. Alierta also wants to expand the number of customers from the current 260 million to 320. Alierta, adds five days, wants, with this objective, be number one in the digital world which could imply that the Spanish operator wants to exceed in value to the two telecoms global ahead of it in bag, Vodafone and China Mobile AT & T – is dedicated to the mobile – only, but is above all a philosophical question, since be better does not necessarily mean worth moreexplain sources of the company. The idea is that individuals, businesses and households are increasingly more digital, and will make that carriers can expand its services to other areas such as the financial, health or the entertainment.

This objective of the 70,000 million raised by Cesar Alierta would mean an increase of 23% compared to 2009. To achieve this, Alierta has driven in Telefonica a strategy to three years, called Bravo, aimed at accelerating the process of transformation necessary to ensure, efficiently and also sustainable, the capture of the growth potential of the sector, according to sources in the group. This strategy rests on four basic columns: platforms, customer, supply and culture. Alierta marked their executives a few years ago some financial projections for 2009 higher than the market expected, but the crisis was that it could not meet that goal. The big question is whether Cesar Alierta will be able this time of Telefonica to achieve these goals. The truth is that it has many things in its favour, and some against. Please, Alierta has a company that enjoys a hegemonic position in numerous markets.

This reality will not change in the short term. It must be remembered that the Spanish multinational company is present in more than 20 countries, and in all of them the company of Alierta is a key player. On the other hand, the resources on which it counts Alierta are not negligible, both liquidity and resources human should remember that more than 200,000 professionals working for the group that directs Cesar Alierta. Alierta, finally, demonstrated in the past that it is capable of bending in a few years the turnover of a huge group like Telefonica. It will be able to achieve its goals again? Opposite you will have powerful opponents, but it has a few ACEs in the sleeve.

Many people wonder what is Twitter, what is used and how they have to use it, and it is a question difficult to answer, because Twitter is used practically what you want, and depending on what you want you have to use it in a way or another. Twitter is not neither more nor less than a platform in the network, which serves to make people communicate and relate it between her through text messages of 140 characters. This, at first glance seems to be something very limited, because not you can hang pictures or videos of graphically as you can do on Facebook, but has the advantage of simplicity, plus many features that don’t have Facebook. It is something very similar to what we do in real life, when we have a conversation with someone. One of the advantages of Twitter is that he lets you follow anyone who is of interest to you, unless you know her personally and without having her follow you to you.

Similarly, anyone can follow your postings unless you have to follow it if you’re not interested. This is one of the main differences with Facebook, to follow someone you have to know it or ask for permission by adding to your friends. To explain its operation, we will give an example of how what you would do in real life. This, although Twitter doesn’t work quite the same, if it bears many similarities. Imagine that you are at a public event where there are a lot of people, an inauguration, a party, a celebration, etc.

The first thing you do is look to famous people and engage in conversation with her. You speak of topics of your interest, from what you’ve taken this morning, of the school of your children, politics, sports, etc. It is very possible that someone join your conversation, you know it or not, or that you join one because you hear that they talk about a topic that interests you.

Tax havens are again in the spotlight. From the Summit of the G-20 in London in April 2009, has redoubled pressure on offshore financial centres, so that they relax their bank secrecy and end up with the opacity in the creation of companies, trusts and private foundations. The purpose is clear: put an end to tax evasion or if this is not achieved, frighten the most fraudsters so they repatriated capital to their countries of origin, to fill with them the empty state coffers. Some Governments, such as the Italian, even try to encourage this return of money with a tax amnesty. Let’s not kid ourselves.

However much that fills our politicians mouth slogans of social justice and the fight against poverty, the movement has little to do with these noble principles. These reasons aren’t really more than a smokescreen that is winning popular support for the cause and disguise it in reality is not more than a covert war for control of the capital in the world. Nobody seems to bother you for example in United States or England, there are types of businesses that can be used by the not redientes as genuine offshore corporations, trust managers, the so-called men of straw, included. Nor that the American banks are deposited millions of dollars that are free from deductions because they belong to foreigners living outside the country, which the vast majority do not declare them at their place of residence. Finally and after is simple and interesting to take away the bread to small and helpless islands of the Caribbean, still dragged fame accumulated during decades of being destined for money-laundering centers. Anything goes in order to meet economic goals and incidentally get the applause of the critical sectors of left-wingers, who then unloaded its fury over this new common enemy, rather than rise up against the real culprits of the crisis and asking for an end of the neoliberal system.

Recently Gordon Brown (Brown in English) arrived in the British Cabinet and Samuel Moreno for Bogota Mayor. Both express a left by moving to the Center. While the first represents the attempt of the labour stay in power by copying conservative prescriptions, the second seeks to move power to Uribe and take first left to the Government. Both want to take Brown mud on the previous sermons red wanting to do nationalizations. They argue that it must adapt to several monetarist recipes that have made take-off to their respective economies. Brown believes that to blend with the tories will prevent these removed from power, although he will turning your agent and preparing to make them appear as the most consistent. Moreno wants to demonstrate to the establishment that he can make a Government type Chile and Uruguay which guarantees true social cohesion to continue the free market and be able to lessen violence co-opting the guerrillas within the system.