Contextual I.P: The man who observes its prxis, that run away the rules and norms established for the society and meet present in diverse social environments and that to understand it, has that to investigate the context historical partner, of the values of the ethics, the moral of the customs. RESULTS Are through our attitudes and our true motivations that will multiply Productive Intelligence and will become cultural, intrinsic part in all the activities human beings. I understand as new term, that ‘ ‘ INTELLIGENCE PRODUTIVA’ ‘ he is the man compromissado and endowed with qualitative, igualitrio and inclusive thought ethical that although the partner-cultural differences develop adequate behaviors as inserted individual in society, and enabled of reflection-critical and a contextual one of the diverse changes that occur in the man in the society, the knowledge and its way to produce. In done research to a fair of products and businesses this researcher evidenced that professional the enterprise world search with quality of thought and power of decision in its qualification and its comprometimento with the Company and the society. A positioning of competition or simply of new ideas does not fit more to the professionals, without if worrying about the future, and Reals necessities of the society, that each clienter time of its rights demand commitment on the part of the Companies and the involved professionals; that yearns for a search of the contextualizao of the man, the product and the way where lives, that it encloses a system all of survival of the man. ‘ ‘ When observing a Company perceives that as the Pedagogia its process walks in direction the defined accomplishment of ideas and objectives, and as the pedagogia the relation if of the one between human beings also, therefore, the necessity of if working the person of integral form, searching changes if necessary in the behavior of this human being and not to look at it as a part inside of the company..