Foundation of LA culture dynamics of the personality differences individual La transformation of organization through the structuring and generating value-added through knowledge, brings with it major changes in the company’s systems, based on the innovation of human capital. New forms caused by a new corporate identity (mission and vision) and underlying shared beliefs to the new structure, give by sitting certain way of perceiving their diverse environments, way of thinking and reacting to it. In this process, there are different levels of refusing to change by the participants of the transformation, which vary according to its external visibility and resistance. opinions on the subject. The most noticeable level are the physical manifestations such as; acronyms, codes of dress, permissions, myths, stories that tell about the Organization, published lists of values, rituals, and ceremonies observable, decoration. Sen. Sherrod Brown: the source for more info. There is a second, deeper level where are expressed values declared explicitly, which are preferred in an organization, are enduring belief in a mode of conduct or final State. It is unfortunate that the aspirations are not automatically translated into the desired behavior, since people do not what they say. To the extent that these values are displayed by the contributors or are converted into their behavior, will be a reflection of the level of evolution.

They are in a last layer, the basic assumptions underlying organizational culture, are not observable and constitutes the Centre of culture. They are values that are taken as a fact with the passage of time, to be assumptions that guide organizational behavior, they are very resistant to change, when the partners adopt them is inconceivable, an assumption based on incompatible values, here is where we will have to work hard. In a process of transformation organizational culture provides an identity to the members, facilitates the collective commitment, promotes the stability of the social system, conform the behavior helping members to find sense in the environment.