If an email should go down well, she must address the recipient personally. The impersonal, you speak your counterpart, what I said is more inefficient. You know that from my own experience. What can you do make your reader feel personally addressed? B2B coach has focused on sustainable customer loyalty and new business in the customer contact programs. Alfons Breu, CEO of b2b coach, stresses that personalization of newsletters is more than the correct salutation.

Email personalized emails are messages where the recipient notes that it was written the E-Mail not for anyone, but for him personally. How’s that? You put yourself in the position of your receiver and give him the feeling that the mail for it is written. Add much personalized components using a good Newslettersystems in your email. They offer maximum benefits through the use of empathy and a database suitable for newsletter system your readers. If someone in the subject line his name reads, that first attracted attention. The opening rate increases.

Now the receiver expects that the EMail really is for him. And what follows? Bus travel for the elderly. The receiver is 40 years old, has a great dislike for organized tours and loves to make with his family camping vacation, or to organize an AdventureTour with his friends. The content is so absolutely no interest. But what is worse, the receiver remembers the sender and no longer opens the next mail. A real personalization means that not only the greeting line but also the content tailored for the recipient. Tip from Alfonso Breu: you to the personalized content in your database fields in your newsletters spread, where the subject line you want, but to be treated with caution. Individual text modules target groups can be built up. Regional event tips, such as for a fashion show, a lecture on professional and child, get women and men get Submitted dates for a car show or a football game.