Account Management

One of the fundamental elements within a methodology of KAM (Key Account Management) or the company strategic account management is the development of an account Plan. Some years ago the account Plan consisted of a living document, is to say that as time went on, was complemented with new facts and new plans. Jim Donovan Goldman Sachs follows long-standing procedures to achieve this success. With the development of technology, especially systems CRM type, managing an account plan is much easier, provided that there is adequate technology, account planning methodology and culture at all levels of the company’s management and tracking of account plans. Within a strategy of centralization on the client, it is essential to be able to take a detailed record of all the actions that are developed with the customer. When a KAM methodology is defined within the organization in order to establish better relationships with strategic clients in the Organization, it is necessary that all elements of the account Plan are documented in the CRM system. In the event the company does not have CRM technology for registers this kind of information, must adjust to the reality and make this management through documents developed in word processors or similar. The important thing is that this information is available to all persons who in any way are part of the team that supports the development of activities with this account.

In previous articles we’ve talked about what it means a strategy of KAM. In this installment I will focus in raising some of the main components of the Plan account. I.e. in the KAM methodology resulting information, which can not only be represented by a form or document, but by a large amount of information that is vital to defining the strategy of development of an account. In the following conceptual map, we expose the minimum and main elements that an internal account Plan must contain.

Saying internal, referring to a plan that is for internal consumption of the organization. This information can be extracted to produce a Plan of He has set, which is shared with the client. The Plan’s internal account, as you can see, contains a large amount of information that must be used internally to define the strategy to continue with the account and sizing the potential of opportunities that can be generated in the account. (Note: to navigate the Conceptual map that presented below, click on each of the symbols in (+) to expand the concept.

GPS Navigation Software (Navi vs. TomTom)

GPS software is increasingly popular. The map of the GPS navigation software programs is becoming more detailed. TomTom Navigator or TomTom navigation software is the market leader. The map data for GPS navigation comes largely from two manufacturers: Tele Atlas and Navteq. The Blaupunkt Navigation CD update products are equipped with Tele Atlas maps. Navigon GPS Software includes most of Navteq map data. The iGo navigation software boasts great maps and GPS functions, can not offer the other Navis. A GPS navigation software must not go unmentioned.

TomTom software with the latest TomTom Navigator 6 shines with Tele Atlas maps. A special feature is the digital maps of MagicMaps. Magic Maps GPS navigation software provides a 3D digital maps. The digital topographic maps of the MagicMaps own bike tours for the recording of mountain biking, hiking with GPS or simply accompanied only by GPS. The navigation software from Navman is Navman navigation systems.

For Blaupunkt Blaupunkt navigation system needs to update CDs. The CDs include Blaupunkt Navi-date maps from Tele Atlas. For Blaupunkt Lucca Navis can also download new map data will be acquired. The same applies for the Blaupunkt TravelPilot navigation systems. Destinator provides for a reasonable price, a special function of a GPS navigation software. TMC messages are traffic jams. enter a GPS software, the TMC data, so that the GPS software can perform dynamic route guidance. Destinator navigation software offers this feature. A navigation system should be professionally ground mounted in the car! For this purpose are the products of Brodit excellent. Each Navi should always be provided with a screen protector, do not forget!