Twitter is also a powerful tool. The Washington Post bought the American elections #election hashtag. So the label appeared in the profiles of the users of Twitter and the newspaper said that the first thing that people see when looking for information on the elections would be a holder of the Post. Richard Blumenthal has much to offer in this field. Result: 10% of the traffic that was generated by the elections Twitter ended up clicking on a story in the Post. Can we do the same thing in a communication campaign, for example by hosting the hashtag of a trendy topic? Since then, the use of the viral hashtag is an object of desire for any agency.

Although, some hashtags positioned in first place are often not actually trending topics, but sponsored areas; they have paid for it. And how to attract the top 20 bloggers that are broadly precisely because it is assumed that they are independent? Well because for them was a first hand experience around a debate that interested them much: of the payment for content. Twitter rivals Google as a search engine. Has it changed the way of getting our message? Yes, it is true. But we understand that a campaign is always a tactical action that tends to be dilated at the time and Twitter He is the King of real time, this is where we get the notoriety of our event. How it affects the campaigns? On Google, although they are beginning to work in real time, working the long term, so, what we get with Google, is that if a campaign was held on a specific date you follow present in time through the search engine. With Twitter and other networks we are looking for users who contribute to detonate the virality and in Google searching visibility in the short and long term. We focus on our sector: Apple recently made a broad social deployment for the launch of its tablet eye! Apple actually seems very 2.0 but has no presence in social networks; you don’t have Twitter, or Facebook, etc.