Laundry Market: Fashionable Aspects Inspired More And More Buyers

BBW partner IBH: the value in clothing is increasingly appreciated the market developing for laundering in Germany again behave positively. 51.6 billion euros in the environment of the market of fashion & accessories whose turnover currently resulting from the markets clothing, shoes, leather goods, linen makes the laundry market with approximately 9% share the fourth-largest area behind women’s clothing, men’s clothing and shoes. The consumer market reached a market volume of nearly 4.7 billion euros according to IBH 2010. The company of German meshes and bodice industry are again satisfied with their business development and go with mostly positive expectations in fiscal year 2011. So, the business climate index for the laundry industry according to total mesh 2011 climbed 6.69 points to a value of 20.50. The situation is characterized by high capacity utilization also with regard to the foreign sales 85 percent of companies confirm their satisfaction. The laundry market was characterised by the short-term needs of everyday life and the swimwear apart less subject to the staging of the outfit. Due to this fact, the price had always been a higher relevance.

This could change something, because today is inspired of the laundry market increasingly of fashion aspects. The value in clothing”now more appreciated. Is a growing desire for diversity, individuality and personal luxury. So the new product developments in the foreground are experts in addition to the discussion about E-Commerce, price increases and the new segment of shapewear, currently in General. The sleepwear, in recent years a problem child of the industry, is currently in the foreground. Many collections include impulses from the leisure fashion, homewear and wellness. As companies produce now fashionable for women who blithely mixing everything according to needs and mood: fun fur vests and collars in connection to night dresses, new cuts, interesting mix of patterns that colors complement each other and many of the details, from the outerwear be borrowed.

Service Innovations For Works Councils

Fraunhofer IAO and ver.di limbering up for qualification concepts operating works councils and staff councils focus not only the interests of the employees, but their knowledge is also required when it comes to the introduction of new forms of work organisation or to the introduction of new technologies. So far, consult advocacy limited but mostly on innovations that are developed in a central location in the company and implemented, for example when it comes to the introduction of new working concepts in manufacturing. With the increasing importance of service innovation in the future but very new for operating and staff councils challenges. Because service innovations are often linked to the transformations of value chains, or they are the result of decentralized innovation at the customer interface. They occur mostly in the form of sudden organizational change processes and by the employees as to be taken out change processes perceived. With the aim of operating and The Fraunhofer IAO together with the Services Union ver.di now developed a qualification concept, which enables it to recognize the complex interrelationships between service innovations fit for service innovations to make in the future, staff councils.

The participants also learn how service innovations actively can be designed with through inclusion of employees and advocacy. The concept is tailored to industry-specific and will start for the sectors of trade, transport and financial services. The concept also in the area should be made available to a pilot and test phase with operation and staff councils in these industries. More information:… Tobias Hug, Fraunhofer IAO