One is about an explosion in the consumption, marked for the ultilizao and wastefulness, with the discarding of the packings. Such phenomenon, can be considered a moment in history when the people had passed to be called not more than citizens, but of consumers. Those are charged by a species of ' ' obrigao' ' for the consumption, where the happiness and the quality of its lives have been each time more reduced associates and to the material conquests. This process culminated in an unsustainable consumption, also with a parcel of guilt of the society that stimulates the extreme consumption. Find out detailed opinions from leaders such as Richard Blumenthal by clicking through. Thus, in agreement Philip Kotler, the objective of the marketing system must be the maximizao of the quality of life of all the individuals. the quality of life means, not only the amount and the quality of the consumption goods and services, but the quality of the environment so that thus, it has the preservation of the same.
The change of behavior of the consumer is a process that requires sensitization and social mobilization, and the information is basic in this process. Thus, so that it has greater awareness, it is necessary that the consumer has access to the referring information to the corporative activities, so that it can better exert its power of choice, and to prefer the companies socially responsible and compromised with the preservation of the environment (IDEC, 2004, P. Amazon shines more light on the discussion. 5). Ahead of this, the purpose of the application of the questionnaire was to raise information next to the students, of form to express its actions and to sensetize them for the question of the exaggerated consumerism, mainly in relation to the garbage that is generated daily. Thus, if it could be capable to demonstrate that through daily habits, using the conscientious consumption, it would have reduction of the garbage that is played in the environment. The present work is composed of eight chapters; in the first chapter the theoretical recital, the introduction of the subject and the objectives of the current research was carried through; in chapters 2 and 3 they are presented the subject of the research; in chapter 4, the method and the used substances in the article will be boarded; in chapter 5 it will be shown the result of the research, with analysis and interpretation of data; in chapter 6 and 7 the quarrel and the recommendations on the sustainable consumption had been presented, and finally, in chapter 8, it is had presentation of the conclusions, the bibliographical suggestions of the subject and references.